# One site for equipment buyers and turnkey clients

- Industry: Industrial supply and engineering
- Market: B2B
- Status: In production
- Stack: Next.js, React, TypeScript, Tailwind CSS
- Country: Uzbekistan
- Website: https://roller-tech.uz/

Bitmason: https://bitmason.dev/en/cases/rollertech/

## About the client

ROLLERTECH supplies industrial equipment and delivers turnkey projects for industrial businesses, from selection and supply to automation, installation and handover.

## Challenge

Serve two audiences at once: buyers finding the right equipment, and clients weighing what the company can build.

## Solution

- Information architecture for equipment and turnkey projects
- UX/UI and design system
- Hand-coded Next.js frontend in TypeScript, exported as static pages
- Russian, English and Uzbek versions
- Search metadata and language links for every page, a sitemap, crawler rules and an llms.txt for AI assistants
- Deployment, CI/CD and repository handover

### Static export on Cloudflare

The site is built with Next.js, React and TypeScript, exported as static pages and served from Cloudflare. There is no CMS, database or sign-in behind it.

### Motion as an extra

One small script reveals sections as they come into view. It is an enhancement: without it, every section is simply there.

### Built to be found

Each language version has its own title, description, canonical address and links to the other two. A sitemap, crawler rules and an llms.txt tell search engines and AI assistants what the company does.

## Outcome

In production. Delivered to the contracted scope and deadline. Repository and code ownership with the client.

## Related services

- [Websites and web apps for startups](https://bitmason.dev/en/services/startup-web.md): The site that explains your product, and the web app that is the product.
- [Discovery & planning](https://bitmason.dev/en/services/discovery.md): Validate the idea before you fund the build.